Sorry, everyone. My bad.
On December 19 2011, I started my new job as Chief Marketing Officer of a super exciting venture-funded startup called RetailNext. RetailNext is like Omniture for brick-and-mortar stores. Which is to say, RetailNext makes it possible to measure and analyze a retail environment to build an optimized shopping experience in the exact same way that an online retailer does. We’ve had customers see store sales go up as much as 20%, at which point the ROI on a RetailNext installation is ridiculously high.
As you can imagine, it all has been very distracting. But I am committed to this blog, and so I’m going to try to be a better poster. Don’t be surprised if my new retail-oriented world winds up giving me new background and opinions and thoughts than I had in the past. And you’ll probably wind up seeing some of them right here.