Monthly Archives: May 2011

How online shopping has changed quality of service in the travel industry

One phenomenon you see on a cruise is the fact that the cruise company is highly adept at extracting additional revenue from passengers.  It’s a huge exercise in upselling.  You pay extra for drinks and shore excursions and room service … Continue reading

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One advantage of James Bond Management

My wife and I are in the midst of a long cruise, and I’m reminded of the last extended vacation we took.  I work in an industry where people tend to drive pretty hard, and I certainly fit that mold.  … Continue reading

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Causation, correlation, and World of Warcraft, part 3 of 3

My previous post describes a double-experience mechanism in World of Warcraft and the fact that it appears to be a deliberate product decision by Blizzard Entertainment to increase the average number of characters per active subscriber.  This decisions feels like … Continue reading

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Causation, correlation, and World of Warcraft, part 2 of 3

This post examines the phenomenon of data mining as applied to a real world example that anyone can observe. Let me start by stating that I have seen the practice of data mining and the obscurity of causation versus correlation … Continue reading

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Causation, correlation, and World of Warcraft, part 1 of 3

As you know, I love fact-based marketing.  One of the main ways marketers gather facts is by looking at the statistics of customers’ behaviors.  Oftentimes that works great.  A/B split testing is a perfect example of statistics-based fact gathering that … Continue reading

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