Category Archives: Uncategorized

Permission to fail isn’t permission to be stupid

As a follow on to my earlier post on the topic, note that permission to fail isn’t permission to be stupid.  Nor is it permission to not really try to succeed, nor permission to be defeatist about things.  You have … Continue reading

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The leader is the follower

Following up on my recent reader question about strategies for market leaders, one of the biggest things to understand is that the leader is the follower. I’ll explain.  If you’re the market leader in your space, that means you’re doing … Continue reading

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More writings on gTLDs and SEO

I recently wrote about why there’s good reason to believe that controlling your own gTLD can positively impact SEO.  This socialmediatoday post covers much of the same topic, and SearchInsider goes into depth on the idea that you can create … Continue reading

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New gTLDs and SEO, part 2 of 2

Last time I described the reasons to be optimistic that a well chosen gTLD filled with quality, relevant content can become an SEO enhancer.   I don’t know that  your own TLD will immediately cause your pages to rocket up the … Continue reading

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New gTLDs and SEO, part 1 of 2

There is a great deal of interest and debate surrounding the question of how the new, upcoming gTLDs will affect search engine optimization (SEO).  With quite a bit of help from some of my new colleagues at Melbourne IT Digital … Continue reading

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The one standing order that all knowledge workers should have

In my career I’ve held and managed a lot of knowledge worker positions, particularly positions where a considerable amount of strategic thinking is required for success.  Over the years I’ve evolved a single standing order that everyone who works for … Continue reading

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New gTLDs are on the way

We’re about to reach a sea change moment in internet naming.  Starting early next year, organizations will be able to apply for their own Top Level Domains (TLDs).  TLDs are the rightmost strings on internet addresses.  We’re all familiar with … Continue reading

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The customer persona: When to use it and when not

One of the hot emerging tools in the marketing world is the concept of the persona.  The idea behind a persona is to take a clearly definable segment of your customer base and invent a prototypical member of that segment.  … Continue reading

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What will my new job mean to the Tim Callan on Marketing and Technology blog?

In light of yesterday’s announcement about my decision to join Melbourne IT Digital Brand Services as Chief Marketing Officer, one obvious question is what will it mean to the Tim Callan on Marketing and Technology blog? It will not mean … Continue reading

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Tim Callan to join Melbourne IT Digital Brand Services as CMO

I’m very pleased to announce that today I accepted an offer to join Melbourne IT Digital Brand Services as Chief Marketing Officer.  The company provides software and services to monitor and protect your online corporate identity – including domain name … Continue reading

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