April is the last month for the VeriSign Secured Seal

Well, this is it.  According to Symantec, April 2012 is the last month for the VeriSign Secured Seal as we know it.  At some date this month, we’re told, they’ll all be changing over to the new Norton Secured Seal.  This change follows the systematic adoption of the VeriSign check mark by Symantec as a fundamental brand asset, as you can see in the upper left corner of the company’s home page.

Let us now minimize the impact of this change.  The VeriSign Secured Seal is displayed on more than 100,000 web sites in 160 countries and has been viewed upwards of 750 million times a day, for an estimated total number of impressions in excess of 400 billion.  That’s staggering.  Still to this day when I tell people I used to work for VeriSign, they say, “Oh, you mean that little red check mark on the web sites?”

Well, that little red check mark is going away.  Now it will be a little yellow check mark, and it won’t say VeriSign, it will say Norton.  I’ll be very interested to watch this transition, and I’ll keep you updated on what happens.

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