-
Recent Posts
Recent Comments
Archives
Categories
Meta
Monthly Archives: March 2011
Introducing BOOK GANG
Until a week ago I was Vice President of Marketing for VeriSign’s Trust Services (SSL) business, recently acquired by Symantec. I was with the company for almost seven years and built my department from nothing to the point where there … Continue reading
Posted in Uncategorized
2 Comments
The five qualities of successful experimental marketing programs
In the high technology space marketers often find themselves attempting to develop new marketing and sales models. Maybe you’re going after a new segment or offering a new product. Oftentimes the mix of marketing and sales activities you use for … Continue reading
Posted in Uncategorized
Leave a comment
Do you need more baskets or do you need more fruit?
I have found that a good analogy goes a long way toward explaining a phenomenon or principle that is complex or dependent on a great deal of specialized knowledge. (More on that topic later, I promise.) Today I’d like to … Continue reading
Posted in Uncategorized
2 Comments