Monthly Archives: March 2011

Introducing BOOK GANG

Until a week ago I was Vice President of Marketing for VeriSign’s Trust Services (SSL) business, recently acquired by Symantec.  I was with the company for almost seven years and built my department from nothing to the point where there … Continue reading

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The five qualities of successful experimental marketing programs

In the high technology space marketers often find themselves attempting to develop new marketing and sales models.  Maybe you’re going after a new segment or offering a new product.  Oftentimes the mix of marketing and sales activities you use for … Continue reading

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Do you need more baskets or do you need more fruit?

I have found that a good analogy goes a long way toward explaining a phenomenon or principle that is complex or dependent on a great deal of specialized knowledge.  (More on that topic later, I promise.)  Today I’d like to … Continue reading

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